Advertisement in the 20 and 21st century is the most powerful propaganda in human history and if it is not carefully checked, it will destroy the world as we know it.

Through presenting examples of attractive ads during MDLAB 2017, Dr. Sut Jhally illustrated how advertisement destroys human connection, sense of community, and caring for something beyond the individual.

Dr. Sut Jhally is a Professor of Communication at the University of Massachusetts at Amherst, he is also the founder and executive director of the Media Education Foundation. He is the author many book, including The Codes of Advertising and The Spectacle of Accumulation. He also wrote and directed many films, including Dreamworlds 3 and Advertising and the End of the World.