14719613778_e7968e753a_o-OptDo you consider the audience as consumers or citizens? Based on your answer, you will proceed with media education differently.

During MDLAB 2014, Dr. Sut Jhally explained the different approaches to media and digital literacy and how can we adapt the theory that suits us and our community better.

Dr. Sut Jhally, a professor of communication at the University of Massachusetts at Amherst and the founder and Executive Director of the Media Education Foundation (MEF).